5 Useful tips when creating a logo for your business
What are the top tips for designing a logo?
There are a lot of companies worldwide that offer logo design services and other graphic design jobs. Here in the Philippines, more and more graphic design jobs have been opening up. While it’s true that there are a lot of new and bustling logo design agencies booming in the country, it’s always good to know some of the tricks of the trade to help your team create the best logo design for you.
Graphic design in the Philippines is known everywhere for its high quality yet competitive rates. Wouldn’t you want to fair with your competitors through exceptional designs? Then get to know some tips in logo design to make sure you stay on top of your project and you get the best out of what you pay for. Study these few tips!
Sense of motion
- A sense of motion is especially important to logos with mascots because it depicts action and disregards any passive elements in the logo, thus, making it seem like the logo and ultimately, the brand, is an active brand that can engage with people.
Proportion and Symmetry
- Your graphic design team would know. Logos take symmetry and proportion to the next level. Graphic designers don’t just simply create a design. They follow certain rules and proportions that they’ve learned in school and apply it to your logo design. Following these rules creates a well-balanced design. While these different factors of logo design have certain duties in order to make an effective logo, there are two factors that can really make a logo.
Custom type, maybe?
- One of the best ways to really own your logo design is by having a custom type specially made for your brand.
Sadly, there are some designers who will just copy off of your work by copying the typeface, tweak it a little and claim it as theirs. With a custom type, you can be sure that no one can copy your work, exactly as it is. Your brand will stay longer and will become more unique.
There are a lot of amazing fonts out there but not all of them can be read easily. So, here, we’ll look at 10 types of fonts for your branding.
Fonts that showcase your personality
- Fonts should reflect your business’ personality. A lot of businesses are using business cards and other branding materials and they’re using it as personal branding, you should aim to make your business stand out. Look for something with detail that will match your brand’s personality. Note that you don’t always have to use traditional fonts like Helvetica or Times New Roman.
Traditional
- Just as we said that you don’t have to use traditional fonts, it isn’t all that bad to use them either. These are the kind of fonts that have been tried and tested. A traditional typeface – or one that your printer recommends – is often something they know will work well.
Different weights
- You can also look for a font that has different weights. This way, a single font can give a different feel because of the different weights it has. This will give you flexibility in design. Moreover, if your logo will feature two fonts, you can use the different weights for both and it will have variation but at the same time, give a similar feel.
Readability
- In any design, nothing is more important than readability. A typeface for your logo design shouldn’t be too thin or compressed. Pay attention to kerning so that it doesn’t look too compact in the end product.
It’s okay to use Serif
- A serif font can be a font of choice as well. A nice serif font can be just as easy to read and might even set a more appropriate tone for your design.
In conclusion, typography for your business’ branding is an important factor for your business.
Color
- Probably one of the most important aspects of a logo design is the color. Graphic design jobs in the Philippines and anywhere in the world, really, usually require not just the designing part, but also begin to creatively display the logo design through the use of colors that is more appropriate for it, no matter if it isn’t as vibrant as per usual.
Artzap Studio, a graphic design agency in the Philippines offers logo design and other graphic design jobs. If you’re in need of any design services, you may know more about our services at https://www.artzapstudio.com/services/branding/.
