In the past few years, the world has been dominated by colors and bright palettes. This year, the graphic design world is feeling a bit more reserved and natural.
It’s all about to get abstract this year and the shift might probably be a reaction of the overuse of the graphic design trends from previous years. The designs from previous years have become so used that they’ve become another common tactic.
The only way for you to stay on top of your game is by knowing the latest trends in graphic design this year. Here are some of the below.
- Muted Color Palettes
In the past few years, brands have been obsessed with differentiating themselves and making sure to have brand colors that were striking and vivid but nowadays, designers and brands nowadays are stepping back from bright and vivid colors. If they are to use colors, they’re slightly desaturated with black or white or some other color.
- Gradients
For a few years, gradients have been finding its way to stay in the scene and keep making a comeback. This year, gradients are going to be a major trend in the graphic design world yet again and there’s no surprise there. It seems like designers keep finding new ways to use gradients in their designs.
- Abstract Illustrations
One of the best things about using illustrations is that it’s all your own. No other company is going to be able to copy it entirely. These illustrations would stand out against a sea of stock photos and low effort graphics.
- Heavy But Simple Fonts
There has been a rise in minimalist and handwritten fonts in the last couple of years, especially in large brands. But this year things are getting bolder, with heavily weighted fonts being used a lot more frequently. With the different weight fonts, designers have the liberty to adjust and use any as they please. Different font weights give off a different feel for the design. These types of fonts can give your designs a modern and contemporary feel. Fonts can also become the main focal points of a graphic as well.
- Shapes & Lines That Seem To Flow
Flowing shapes and lines can be used to convey certain messages like a natural, approachable, and genuine feeling in your designs. The shift has accompanied abstract illustrations and color palettes that brands are embracing this year too. Apart from that, the flowing shapes and lines can be used to make the graphics seem more down to earth, creative, and authentic.
- Genuine Stock Photos
The years before, the trend was colorful stock images and bold photos. There was so much color and vividness. Saturation was boosted making the photos look unreal but once color trends start to shift, stock photo trends are pretty quick to follow. In 2020, expect to see a lot more muted, genuine, and candid stock photos being used with a bigger focus on neutral color palettes across the board.
- Minimalist Landing Pages
Brands are now keeping a low profile for their homepage in order to achieve shorter load time and compatibility with mobile devices. Google actually rewards pages that load fast with better spots in the search rankings.
- Branded Animations
More companies will be taking the time to make their branding completely and uniquely their own. Animations are more eye-catching and very trendy, compared to overused GIFs, your brand could use the animated content for your branding.
If you’re really in love with the idea of GIFs for your brand, you can try and create your own and maybe personalize it. With these tips, you might be able to find your own branding and your own name for your business. The year 2019 has passed and 2020 is bringing forth new (and old) tricks for your own benefit. Try them out and rock 2020!
Artzap Studio offers professional graphic design services for any business need. With over 6 years of experience in the industry, we have proven our ability to provide efficient services to our clients. If you wish to see more of our works, you can contact us here.
