Blogs are a collection of articles on your website appearing from newest to oldest. Adding blogs to your website gives you a platform to showcase news and events about your products and services even deeper. But do you really need a blog on your website?
Here are some advantages you have if you add a blog to your website.
- Keeps your visitors up to date
Adding blogs to your website is one of the easiest ways to keep your website and your visitors updated. It’s always a good sight to see a website with fresh blog articles because it shows that the website is well-maintained and updated. It also gives a sense that you’re alive and there for your visitors.
- Adds a personal touch to your brand
Blogs share a voice when it comes to your website. It can show your unique personality by the way you write. This way, visitors feel your human presence and this way you can also build trust with your audience, keep them engaged and they’ll interact with your website.
- Available content you can share on social media
Sometimes it’s difficult to keep your social media platforms updated, it’s great to reshare content, but what if you share your own content and lead your audience to your website? This advantage hits two birds with one stone, not only will you keep your website updated, but also your social media platforms. Your blogs can be shared with your platforms and lead your social media audience to your website.
- Be an expert in your industry
With a blog, you can establish that you’re an expert in your industry. People are more likely to stay on your website if they see that you’re highly knowledgeable in the field. You have a platform where you can share unique industry related information and insights and where you can also answer common questions your potential customers and customers have. This is another way to earn trust.
- Increase your search engine rankings
While you add blogs, you’re giving Google more pages to index, more content means your website would show up on Google. You’re also opening more gates for people to enter your website. It’s a good way to help drive traffic to your website.
- Higher conversion rates
Once you’ve built trust and have properly informed your visitors about your products and services with your blogs, you’ll have higher conversion rates. More sales!
If you’re still wondering if your website needs a blog. Absolutely! A website consists of a small number of pages and some of those pages aren’t made to be updated frequently. If you have blogs on your website, you have a platform to increase the number of pages and increase the number of visitors.
Web content / web copy is an integral part of any website. Imagine a website without content. What’s the point, am I right?
For a business, this is even more important given that the information you’ll present to your customers will be their only basis and so creating great and engaging content is vital. Here are a few tips
When writing your web copy, what/who do you think about? Do you imagine a potential customer reading your texts? Do you imagine your customers clicking on your content?
A common mistake of web writers is that they think the customers read when in reality, they just glance. Your visitors are looking for information on products and not a whole slab of data. They need to make quick decisions without the need to think.
How can you persuade someone to take action if they don’t read your text?
Treat your visitors like animals in the wild.
- Your visitors are hunting for information and a product to buy. How will you give it to them? Will you leave a good impression? Will you lead them to a good deal?
- Visitors look for a few things. Do you offer what they’re looking for and can they find it easily.
- If your site looks complicated, customers then they click away and exit your site.
- Get your message across quickly.
Choose your most important information.
- You always put your most important points.
- If your customer is looking for a laptop, then you best believe that you need to have that laptop on your website first thing.
- The most important information to your web visitors is often a simple statement of what you do. Once they understand what it is that you do/offer, then they’ll ask for more information about what you do, they might want to know some important details.
Don’t try to be clever or creative.
- Visitors are often looking for something that’s quick to read. They don’t have the leisure of reading everything on your site so best make it short and straight to the point.
- Simple statements often work best.
Always use familiar words.
- Web searchers often look for keywords that match everyday vocabulary so try and avoid using words that’s no one really uses.
- Don’t use words that would sound better, always use words that would be read better.
Think about writing for lazy people.
- As you may have guessed, writing for lazy people would mean that your site is up for understanding even by the laziest person. What do you do? Make your copy easy to read
- Use short paragraphs—four sentences max
- Use short sentences—twelve on average
- Skip unnecessary words
- Avoid jargon and gobbledygook
- Avoid the passive tense
- Avoid needless repetition
- Address your web visitors directly—use the word you
- Shorten your text
- Make your text as short as possible
Optimize your whole site
- Your main goal is to get visitors coming and staying but you have to understand that visitors may come anywhere in your website so it’s a wise choice to keep your whole site optimized.
- Each page should be easy to scan
- Each page should be clear
- Each page should have a call to action
Visual impression
- Web copy and design should work hand in hand. The visual appeal of your website impacts the readability of your text as well as influences your web visitors.
- De-clutter. Don’t spurt out random fancy words.
Writing a simple, but useful copy is hard.
Be clear. Be specific. Be bold.
Artzap Studio offers professional copywriting services tailor-made for each business. We also offer different design and marketing services for any marketing or advertising need. You can contact us here.
