Remember, this is the first page of your website and first impressions last which makes it one of the most important pages of your website. So here are some tips to make your homepage stand out.
- Images
People are visual beings and having high-quality photos bring your website to life. It tells a story that would catch their attention; besides, we’re trying to get a good impression. We suggest using photos of your services or products, this way they would get an idea or a visualization of what you have to offer at first glance.
- Headlines
In the first few seconds, your visitor must know what you offer, catching them with a good headline would definitely draw them to the next content. Keep it clear and on point because it’s one of the most important factors in great content. It could highlight what you do or even the benefits of your business and eventually turn your viewers to readers. That’s where the next tip comes.
- Introduction
You’ve come this far, keep them on your page. Now that you’ve brought your visitor to the introduction, give them a brief description of what you have to offer. This is your “elevator pitch”. Keep it compelling, unique, concise, and short.
- Products and Services
Now we can get in depth of what you really have to offer and why it matters. You can put it into a journey by understanding the problem and how to fix it with your products and services. How can your business help others? Like our first tip, it’s best with images, so that it’s captivating.
- Call To Action
This is where you want to let your visitors know what’s the next step to take. It could be to contact you or subscribe to your email list. This is like moving your visitors down a funnel, and down your funnel is your goal. Put it like a mission, your visitors go through this adventure of yours and complete this mission and their reward is your professional products/services.
- Navigation
Once they’re done with your homepage it would be advisable to add a sticky header menu (a menu that’s fixed while you scroll) so they know where to go next. It is important to have your navigation in order from the most important to the not so important. It’s best when it’s descriptive so that it can communicate with your visitors. What’s a map without street signs right? Not only do you need to know where to go but also where you’re at, so that your visitors don’t get lost.
- Footer
Usually this contains links to other pages of the website, addresses, and contact information. It’s also a good way to help your visitors know where to go. You could also place your social media links here, this way the visitors have a place to go where they’re more comfortable in. You can also have a call to action here. Keep everything organized because we need to keep our visitors visually attracted to it.
There are things that a website can do in order to improve a user’s experience. Apart from a snazzy homepage, business owners should also look into better navigation within the site. At Artzap Studio, we use WordPress because it’s customizable and easy to use.
Advantages of using WordPress
- WordPress is open source
WordPress is cost effective when it comes to development and maintenance of the website. Instead of hiring a web developer to update the content of the website, you can update it on your own.
- Update your site anywhere and anytime
You can make changes to the website easily as long as you have internet access. With WordPress, it gives you the ability to update content with its built-in text editor.
- Search Engine Optimization Ready
WordPress is SEO friendly. This means it’s built to have codes ideal for Google’s Ranking Algorithm. It also gives you control to customize pages to rank higher on Google.
- Responsive Web Design
With WordPress, responsiveness is a must. Your website would look great both on desktop and mobile, especially when most people are on their mobile phones now than ever.
- Expand your website capabilities
WordPress offers numerous plugins for different features that you can add to your website.
- Ideal for Content Marketing
Online marketing is very famous nowadays, and fresh content is very important for a successful website. WordPress allows you to add Blogs easily and as frequently as you want.
- Social Media Integration
WordPress allows you to seamlessly connect your Social Media Accounts and easily add content to them even if you don’t log into those accounts.
- Secured Website
Security is very important especially to your visitors. WordPress is one of the most secure platforms and it also offers plugins for more levels of security.
Now that you have the front and back end of your website ready, it’s time to focus on your site’s content and how it can help you build your website as an all-around kind. Here is a step-by-step guide to creating an effective website content.
Creating Effective Website Content
Creating compelling website content is a really important step you should be incorporating in your website. Not only will it increase your site’s performance, but also your site’s visibility. Wouldn’t you want to become relevant in the eyes of your audience? We’ve gathered a step by step guide to creating effective website content.
Step 1: Know your target audience
At the center of it all, the most important thing is to ensure that you know who you’re writing for. Knowing your target audience will play a big role in the structure of your content. Different audiences require different approaches. You cannot simply use the same approach for your audiences of working professionals and teenagers. It just wouldn’t add up. Always know who you’re talking to and be sure that you know what they want to read and what they want to know.
Before even starting your website content, you should know who you’re trying to reach. Moreover, you should know how you’re going to reach them. This brings us to our next point.
Step 2: Strategize where your content goes
Other than knowing who your audience is, one very important thing to note is the manner that you’re going to approach your audience. With this in mind, you can effectively target your audience because you’ll be strategizing when, where, and how you’re going to approach your market. A helpful tip is to divide and organize your content according to its theme/categories. If you don’t, your market might find your products/services listed under your blogs. That’s not a very good idea, is it?
Categorizing and organizing content will allow Google to be able to read your content more easily, and if Google can read your content easily, then all the more will it place you higher on the search engine rankings.
Step 3: Consider SEO
SEO can and will play a great part in the reach of your website. Luckily, SEO is integrated into a site’s content which makes it easier for you to incorporate keywords that can help boost your visibility on Google search rankings. SEO, or Search Engine Optimization is a marketing discipline focused on growing visibility in organic (non-paid) search engine results through various ways.
SEO is beneficial for your business because the keywords that you find relevant to your business can be used when creating your content. These keywords are crucial to searches because these should be keywords that your audience looks for. There’s actually a need to analyze certain keywords to ensure that you’re hitting the right ones.
Step 4: Use targeted content
Just like how everything has its place, your content should too. Using specified content for a specified audience will increase the chances of your audience sticking around to appreciate what you write. When your audience knows that you’re writing for them, all the more will they feel that you’re actually thinking of them and taking into account what they want.
If you wish to have professional Website Development, complete with optimized content for your business, you can contact us here.
