Graphic design uses visual compositions to solve problems and communicate ideas but in communicating ideas, there is no one way to do it as there are a variety of ways to create and deliver messages. There are several types of graphic design that offer their own area of specialization and with these specializations and different media, you can create a number of graphic design collaterals you need for your business.
There are times when these overlap, these types require specific skill sets and techniques which make them unique. Many designers specialize in just one type of graphic design, but because the industry is constantly changing, designers must start becoming adaptable so they can add to their specializations.
Understanding the eight types of graphic design will help you find the right skills for the job.
Visual identity graphic design
A brand is a relationship between a business and its target market while a brand identity is how the company communicates its personality to its audience.
Visual identity does exactly that. These are visual elements that act as the face of the brand, communicating the intangible qualities through images, shapes, and colors
Designers that specialize in visual identity usually create assets like logos, typography, color palettes, and image libraries that represent a brand. More materials include business cards, corporate stationery, etc.
Visual identity graphic designers must possess a general knowledge of all types of graphic design in order to create design elements that are suitable across all visual media.
Marketing & advertising graphic design
Companies depend on successful marketing efforts in order to tap into their target audience’s decision-making process. Marketing engages people based on what they want and what they need about a product/service. With graphic design, brands will be able to promote and communicate to their audiences more effectively.
Marketing designers work with a lot of company owners and managers to create assets for the marketing strategies. Sometimes they work alone or in teams but these types of designers specialize in a specific type of media like vehicle wraps, magazine ads, etc. over the years, this role has grown to include more digital assets, especially for use in content marketing.
Examples of marketing graphic design
- Postcards and flyers
- Posters, banners and billboards
- Infographics
- Brochures (print and digital)
- Email marketing templates
- PowerPoint presentations
- Social media ads, banners and graphics
- Images for websites and blogs
UI graphic design
A UI designer interacts with an app or a device. UI design is the process of designing interfaces to make them easy to use. In design, UI focuses on the user’s visual experience and the design of the on-screen graphic elements like buttons, menus, and more. A UI designer’s job is to balance out the aesthetic appeal with the technical functionality.
UI designers specialize in desktop, mobile, and web apps as well as games. The UI designers work closely with UX designers who determine how the app works, and UI developers who write the codes to make the apps work.
Publication graphic design
Publications are materials that communicate with an audience through public distribution. Think books, magazines, and newspapers. However, there’s been a recent rise in digital publishing such as e-books, e-magazines, online articles, etc.
Graphic designers that specialize in publications work with editors and publishers to create layouts with carefully selected typography and accompanying artwork, including photography, graphics, and illustrations.
Examples of publication graphic design
- Books
- Newspapers
- Newsletters
- Magazines
- Catalogs
Motion graphic design
Motion graphics include animation, audio, typography, videos, and other effects used in online media. The medium’s popularity took off in recent years as technology continued to improve.
Nowadays, motion graphics have become more accessible because of technological advances. Formally only reserved for TV and film, motion graphics can now be found in all digital platforms.
Use the right types of graphic design for the job
There are a lot of other types of graphic design styles showing up. Graphic design is an ever-growing field and the demand for specialized designers is on the rise.
Along with the rise in demand of new designers, businesses left and write are also on the lookout for different graphic design collaterals. These are an integral part of the business scheme because it acts as a marketing and advertising materials for the business, allowing it to gather more traffic. Here are some examples of collaterals for your business.
Graphic Design Colalterals I Need
Have you ever asked yourself the question “What are the graphic design collaterals I need for my business?” Well. here are some of the collaterals you need and why you should have them:
- Company Logo
Small to big businesses need company logos to have recognition and identity. It can help you create a name in the industry since its visual effect has a high impact. Every brand’s identity is expressed through their logo designs. Company logos should be memorable and it must reflect your company’s mission and vision.
- Stationery
One of the basic design collaterals in a complete brand manual is a stationery. This graphic design collateral includes business cards, letterheads and envelopes. The purpose of these collaterals is to easily inform the clients about who you are, what your contact details are, and what type of business you have.
- Company Brochure
This is more of an old school style, but it is essential because it may contain full details about your brand, your mission and vision, the company’s history, what you are offering, and more. Attractive brochure designs can easily catch a client’s attention which is why.
We, Artzap Studio, a diverse marketing agency located in Metro Manila, serve clients locally and internationally. We offer graphic design services that your business might need. We guarantee to offer professionally made graphic designs that will fit every client’s business needs. Company logos, websites, brochures. stationery and other graphic design collaterals can surely help every business stand against its competitors, especially if they’re made by professionals. Check our portfolio at https://www.artzapstudio.com/portfolio/. You may contact us at 7622-2755 / 8851-8829.
