Last March 30, 2019, our very own Art and Managing Director, Renalli Trajano held a workshop at the iLearn Professional Solutions Inc. in Makati. In the workshop, she discussed the basics of Social Media Marketing to both professional and amateur social media marketers. She used the workshop as both an introduction and a refresher course for the participants.
In the workshop, she discussed everything from setting up of profiles to audience targeting, which is probably the most awaited part of the whole discussion. Being in the industry for almost 5 years now, Renalli has had her own experience in dealing with the subject matter and so what she shared during the workshop were a combination of research and a whole lot of shared experiences which were very much appreciated by the participants.
The audience she had were from a pool of people with varied backgrounds. Some working full-time, some were a stay-at-home mom, and some were aspiring businessmen and women who had the eagerness to learn more about social media.
The whole workshop moved from general questions about Social Media Marketing such as “What is social media marketing?”, “What are the different platforms?”, “Social media marketing vs other digital marketing”, “Why do social media marketing for your brand or business?”, and “Useful data/statistics about social media marketing”. They also tackled more objective topics like setting up of business profiles, how to do a competitor’s research, how to target your audience, how to analyze your audience, and how to interpret the results of your campaign.
She also introduced different platforms that could be used for social media marketing apart from Facebook, Instagram, and Twitter. These platforms are used accordingly, depending on who the target market is, which she explained in the workshop.
The overall goal of the workshop was to share her existing knowledge about the topic. Though having only been in the industry for 5 years, she wanted to express and to share what she’s learned throughout her 5-year experience with social media marketing. From the achievements to the downfalls, she wanted to impart what she had learned all those years.
The workshop also heavily focused on the different advantages and benefits of social media marketing compared to other forms of marketing. The accessibility of social marketing allows for easier management and control for the marketer. Social media marketing has proven to be very effective for several brands, which is why more and more people want to learn how to succeed in it.
In the end, the workshop was a complete success. Here is a testimonial from one of the participants.
“(I) learned more about the magic of social media, how to be effective in digital marketing and improve the performance depending on the objective of our organizations Social Media pages. The speaker gave a very unselfish tips and techniques how to really target audiences so you can maximize your digital presence”
Angelie – Mustasa Republic
SOC MED Participant
For those of you who were not able to attend the workshop, we have a few tips for you. A summarized and easy-to-read version of our workshop. Find the list here!
ONLINE MARKETING FOR BEGINNERS
Some think that online marketing for beginners is purely advertising and marketing your business through the use of the internet, but it is simply not so. Online marketing nowadays is more popular than an offline marketing type of digital marketing, since a lot of people now have access to the internet and social media. One of the ways to improve their company is by using today’s devices which are more advanced, which helps businesses in widening their market online.
Things you need to know about online marketing
- Website traffic increases the transfer of data to and from viewers
- Website traffic is used to identify the pages of your website your audience viewed. This helps company owners list their priorities and which channel they should be using more often and be improving to further engage their audience and make them stay, increase brand awareness, as well as the company’s sales.
- SEO
- Well-written content on a website is not enough to increase your audience engagement in your website especially if your website is not that accessible and easy to find. One of the basic foundations of online marketing is the SEO, Search Engine Optimization. SEO helps your clients find your product or company through keywords, When the right ones are put. In SEO, algorithms are programmed by computers which define the search engine behavior, what people search for, the actual words used to search, and the keywords preferred by the people and audience.
- Utilize mobile version for easier access
- According to the research, more than 60% of people prefer to search through their mobile devices than to access the internet using computers or laptops. So it is a great idea if your website is also compatible with mobiles.
Artzap Studio, a creative marketing agency offers digital marketing services like:
- Search Engine Optimization
- Link building
- Online Media Buying
- Local SEO
- SEO Audits
- Social Media Design and Marketing
- Pay per click management
- Email Marketing
The agency creates professionally-made online content, from write-up to design, that will help your website stand out from competitors and appeal to your customers. If you would like to see our portfolio you can visit https://www.artzapstudio.com/portfolio/ and www.artzapstudio.com/digital-marketing-services/ for other digital marketing services we offer.
