What is Digital Marketing?
Digital marketing is a form of advertising that uses electronic devices or the internet to deliver advertisements through various digital channels like search engines, websites, social media, email, and mobile apps. Although digital marketing has a large range of marketing activities, not all are used by businesses, here are the most used channels for digital marketing:
- Pay-per-click (PPC)
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Email Marketing
1. Pay-per-click (PPC)
Pay-per-click or PPC is a type of digital marketing where advertisers pay a fee each time an internet user clicks one of their ads. The purpose of this kind of digital marketing is to make it easy for businesses to gain more visits to their site.
An example of PPC advertising is when you type a keyword like “Digital Marketing” and you see at the top of Google’s search results page where there is an icon that states “Ad” beside the link. That’s pay-per-click advertising.
This kind of digital marketing is actually good for everyone because the visits that you gain to your site is worth much more than what you pay for your PPC advertisements. According to statistics that for every $1 spent on PPC, Businesses gain an average revenue of $2. While more than 160 billion searches per month are made by consumers on Google alone and 65% of all clicks made by people who intend to make a purchase come from paid ads. Pay-per-click Marketing connects your business to people actively searching the internet for products and services like yours, boosting your brand awareness by 80% and making your brand more likely to be remembered by consumers and interact with you.
2. Search Engine Optimization (SEO)
Search Engine Optimization or SEO is a form of digital marketing that optimizes the content, technical set-up, and reach of your website so that it would appear at the top of the search engine results for a specific set of keywords. The goal of this digital marketing is also to attract visitors to your website when the necessary keyword is searched through a search engine.
Digital marketing through Search Engine Optimization has been viewed as a set of best practices because it promotes the need for a well-constructed and easy-to-use website, significant and appealing content, also it enforces the credibility for other websites and individuals to recommend you linking your website or tagging you in social media posts.
61% of marketers focus on increasing their presence by improving their SEO because of the success that this kind of digital marketing brings to the business.
3. Content Marketing
Content Marketing is a form of digital marketing that focuses on creating significant and relevant content that is consistent in order to attract and promote loyalty to their audience while encouraging profitable customers to take action.
Content is very important for any kind of digital marketing because 61% of consumers’ purchasing decisions are influenced by the content, while the cost is 62% less compared to traditional marketing and could generate up to 3 times as many leads.
4. Social Media Marketing
Social Media Marketing is a process of online advertising of a service or product that a company offers. Here, the company is able to increase traffic as well as gain an audience by advertising their brand as a company that offers various services/products.
Social Media Marketing is a kind of digital marketing that uses social media platforms to advertise any product or services that the business offers and because of the large number of users of this platform, it has been an effective tool in marketing the business since social media influences 35% of its users’ purchasing decisions.
5. Email Marketing
Email has been around for as long as the emergence of the internet and it isn’t going anywhere because it is still the quickest and most direct way to deliver critical information to your customers. Like any other digital marketing, email plays a big role in the growth of the business since it is the requirements for most online activities and 86% of business professionals prefer to use email when communicating for business purposes.
Effects of Digital Marketing to the Business
Digital marketing can be an effective way to increase the traffic of your websites and raise brand awareness depending on the kind of strategy that the business will use.
Digital marketing is the most affordable way of reaching a wider audience since advertising online costs less than print advertisements, also the reach of the advertisement is larger than the traditional way of advertising because of the technological advancements that we have today. While having a large variety of easily accessible marketing outlets, digital marketing can create a lot of opportunities for the business, because of the channels that it can use for advertising. Another strength of using digital marketing for your business is the amount of audience that could see your advertisements which brings in even more traffic since business isn’t limited to nationwide borders, but extends to global markets.
Why seek professional service for your digital marketing needs?
It may sound easy but digital marketing must be done with care and precision to create an effective digital marketing strategy for your business needs. Like most advertisements and branding, digital marketing must observe various things like culture and religion because most people have their own perception of things. Effective marketing must always be careful about how the message of the advertisement can affect their audiences and most importantly, must always be done with careful research.
So, if digital marketing has so much restrictions, how are you going to ensure that digital marketing will work for your business?
Digital Marketing is actually a versatile marketing strategy for any business. More often than not, when we think of marketing, the first thing we think about is traditional marketing (print, broadcast, etc); good thing the internet has allowed us to create a new platform for marketing, leveling the playing field for all businesses. Now, businesses of any size are able to market their business to a wider range of audience, an area bounded by the parameters of money and audience.
1. It levels the playing field
Before, big players were the only ones who were able to do sales and marketing but with digital marketing, SMEs are now able to compete against big companies and try to attract the same target market as the do without really playing any leverage to connections. With digital marketing, small companies now have the resources to perform sales and marketing, the same way big companies are. SMEs can now effectively engage with multiple customers from anywhere in the world.
2. Digital marketing is more cost-effective than traditional marketing
SMEs have little resources and capital which makes it difficult for them to invest in marketing that involves such a large amount of money. Since this type of marketing is done online, you only really have to set a budget (even to the minimum) and you’d be able to target the audience you’re targeting compared to traditional marketing where it’s a broader spectrum of the market.
3. Conversions
Without conversion, traffic would mean nothing and your marketing efforts will go to waste because getting your customers to do the very action you want them to is what you should be aiming for and that is to purchase your product/service. With that in mind, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business optimization should be a top priority above everything else.
4. Earnings
Higher conversions through digital marketing will deliver high returns for your business 3.3 times better which also increases the chances of expanding your workforce and business.
5. Builds reputation
With digital marketing, the capability lies in the ability to attract specific traffic. Because of this targeting, your audience is likely to know about what you offer because of digital marketing’s unique targeting. Delivering what you promised will increase your brand’s reputation and will develop a better relationship with your customers.
This will prove to be beneficial for your reputation as satisfied customers will most likely tell other people about your amazing products and services. This will open new doors of opportunities for reaching bigger markets and attain business growth.
6. It earns trust
Digital Marketing rides on current trends and tend to focus more on social media signals because of personalized interaction between a brand and the audience. Digital Marketing leverages on social media signals because in social media, businesses get proof and testimonials from their customers and they’re able to engage with them in real-time. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences.
7. Online survival
In a traditional brick-and-mortar business, leads tend to go inside, look around but don’t really have the intention of purchasing anything. Occasionally, customers will be going into your store and will actually buy something, but if you experience the former more than the latter then your business might go out soon. With digital marketing, you’re able to market your business to a wider range of prospects and therefore, there’s already a higher chance of people to visit your business/know about your business online.
Compared to a brick-and-mortar store that can only hold a certain number of people at once, with digital marketing, especially if you have a website for your business, you’ll be able to accommodate more visitors at once, from all over the world, and therefore increase the chances of your products being purchased/services being availed. It ensures a longer business survival online.
We offer a variety of marketing services for businesses, no matter the industry. Here at Artzap Studio, we believe that no project is too tough. With hard work, perseverance, great customer relationships, and extensive research, we’re certain we can produce satisfactory projects to our clients.
You can check out some of our sample works at www.artzapstudio.com/portfolio. If you wish to get in contact with us, you can email us at inquire@artzapstudio.com or at accounts@artzapstudio.com.
