Social Media Marketing
Businesses turn to social media marketing to extend their market reach and gain prospects because sales on social media are actually rising and according to a survey, 57% of consumers say that their purchases are influenced by social media.
What is Social Media Marketing?
Social Media Marketing is a process of online advertising of a service or product that a company offers. Here, the company is able to increase traffic as well as gain an audience by advertising their brand as a company that offers various services/products.
What makes social media marketing really powerful are the boundless opportunities that it can bring to the company. Since marketing in social media costs less than traditional forms of advertising because a 30 seconder in a non-primetime show would cost Php 300,000 or USD 5,700, while social media marketing is flexible to your budget. It gives you an edge to become connected with your prospect that television, radio, and print do not have; and like other forms of advertising, social media marketing reaches a large audience and larger audience also means opportunity for sales.
How does social media marketing affect your business?
In the billions of users of social media around the world, Facebook is the top platform used, with 35% of millennials considering online forums prior to their purchase. Well, these individuals spend an average of 135 minutes per day using social media so they have plenty of time to check for reviews about a product or search for additional information on whatever they have their eyes on, right?
In general, social media marketing is undeniably a tool used to widen the reach of your market. At the same time, it promotes loyalty from your customers through their feedback on the comment section or testimonies while sharing posts in relation to the services and products you offer.
Customers will give reviews about your product or service and based on that, audiences who haven’t tried your service or product will consider the statement given by individuals who have experienced it before them.
But before you get any idea, there are some things you should know about social media marketing.
What you should know about Social Media Marketing
Let’s face the truth, not everything is a guaranteed success. Like all journeys, everything has its ups and downs. Some journeys may take longer, while other journeys might not be so fortunate. Have a look at our list down below.
- The truth
The truth is social media marketing does not guarantee success for your business and it will take time, but there is no victory without a struggle right?
- Ineffective Social Media Marketing
What makes social media marketing ineffective and what are the negative effects that it could incur to the company? Is it the content of the post, the strategy or the limitations of the ability of the marketer?
The answer to those questions is actually very simple, social media marketing is effective as long as there are audiences who talk about it. As long as you have traffic from users of social media that are engaging, visiting, and sharing your posts, then you’re good. This is where professionals distinguish themselves from amateurs in the field of social media marketing.
- Let the Professionals do it
Professionals in social media marketing are committed to their work and know how to help you achieve your business goal while keeping your competitors in mind. Experts listen to the demands of their clients and try to meet them to the best of their abilities while understanding the audience and knowing what aspect of their audience is needed to convert them and make them your customers.
There are a lot of different claims to social media marketing and some of them might even come off as disadvantages but in truth, there are actually a lot of benefits that social media marketing can give to your business. Here is a list of some of them.
10 Benefits Of Social Media Marketing To Your Business
“Increase revenues, save money, improve image” are just some of the benefits of social media marketing to your business. Social media marketing reaches out to the (more or less) 2-billion potential customers. It expands the reach of your business as well as increase chances of conversion, by tapping the entire social media sphere through constant communication.
Here are the 10 benefits of social media marketing to business.
- Loyalty and brand awareness.
You can establish this by actively listening to your audience and answering their inquiries. You should also be able to produce a lot of noise in the social networking sphere to create awareness.
- Increase traffic and return on investment.
8 out of 10 people are influenced by peers in social media when purchasing, and business blogging increases ROI by 79%. These numbers occur because a percentage of the 2-billion social media users look at these business blogs, and this increases their chance of conversion.
- Improve brand image.
You can expect an improvement in your brand image when you give fast responses, good customer service, as well as deliver quality products/services. Potential clients/customers will look at your brand as a brand with integrity and professionalism. This creates a better brand image for you.
- Real-time results.
The internet is famous for being instant. With this, not only do you get instantaneous feedback from customers, but you are also able to share and receive content in an instant.
- Targeted content.
You can direct your message to a specific social class/demographic by choosing the right social media platform (i.e. Tumblr 13-18 years old, self-expressive, etc.)
- Customer insights.
Every day, the internet gets 500-million tweets, 4.5-billion likes, and 95-million photos and videos; with this much social media activity in a day, you’re sure to gather customer insights; just be sure to listen to them to establish a relationship.
- Constant update.
Social media is all about what’s new and trending. Upon entering the social media market sphere, you can be sure that you will always be updated with the latest trends so that you can figure out what direction you should be going as well as be able to adapt to the changing trends faster.
- Costs less.
Almost all social media networks are free; plus, you get to interact directly with your audience without paying for it. Social networking sites are especially helpful to startups/small businesses that have little to no capital because they don’t need to pay a penny.
- Intel.
With social media, you are able to monitor your competition through their accounts. You can use the information as leverage, making your business stand out.
- Improve search engine visibility.
The social media market allows more businesses to succeed, through its networking nature. More and more businesses invest time in making sure that they build their brand on the internet so that, they build reputation and image.
Marketing your business has never been easier. Social media is a flexible and cost-efficient way of advertising your business and because of the increase in the demand of this marketing strategy many amateurs want to do it, so be mindful about the difference between an amateur and a professional. Artzap Studio offers professional social media marketing to help you achieve your business goals, because the best marketing strategy is caring for your customers. Want to get in touch? Email us at inquire@artzapstudio.com or call us directly on 7622-2755.
