In social media, we always strive for quality because gone are the days where trying to publish a certain number of posts was used to reach a certain number of people. We can give you some recommendations
Leverage the latest format with high engagement rather than spending time on a less engaging and traditional format like stories and live streaming.
Did you know that around 1.7 billion Instagram accounts use Instagram Stories everyday? This type of format is popular because they’re interactive and it has high exposure which is why it’s so successful especially when purchasing products or services.
- Enrich social media storytelling
The easiest way to fill up your social media marketing calendar is by sharing existing information about your brand but we recommend that you spend less time on this and actually work on making more content.
Testimonials go a long way for your business. It builds your credibility and reflects your company’s culture. One good way of diversifying your content is by focusing on consumer content. By doing this, you’ll be able to project more of what you can do as a brand for your customers.
Focus on quality by reaching people that are potential clients, avoid getting carried away by the number of followers. Your goal is to drive engagement, traffic, and conversion.
- Retarget organically engaged audience
Prioritizing audiences who have previously engaged with you is the right choice because it is said that around 70% of the audience is most likely to convert when they’re retargeted. You can also try retargeting your email database and importing it to Facebook. This way, you can create a custom audience for your business and then eventually create a similar audience that has similar characteristics to your existing ones.
- Set concrete KPIs
Instead of calculating numbers as your key performance indicators, why don’t you try a different approach, say the cost per exposure or reach and impression? Clear numerical figures help determine the efficiency of the campaign.
Include your social media activities in your sales performance analysis. Social media is actually considered as an asset in the company and the sooner you acknowledge that this is a type of investment, the sooner you’ll realize the importance of it all.
Setting up a social media strategy takes a lot of time and research so staying on top of your game is important. Once you’ve set up your leverage, staying on top is your next agenda. Here are some tips on how to stay on top of your social media game.
How to stay on top of your social media game
Social media marketing design is an effective way to gather attention and traffic to your business. But of course, it wouldn’t hurt to have a little help with your social media marketing designs. We’ve listed a few tips on how to help you achieve better marketing through design. Have a read of our list below.
- Visual power
Make it loud. An effective social media marketing design calls for attention. People scroll through social media so fast that they barely retain any information that they’ve seen due to information overload, what you can do is to give them a design that will surely catch their attention. Use high-quality photographs, sharp and crisp colors that match your brand, experiment with different types of visuals and see what works for your brand.
- Use images that stand out
Images are so important for designs especially if it’s something like a social media marketing design. Using the right type of image to deliver your message through posts online is important because first of all, people on the internet will more likely see your image first rather than your copy/message. Having a compelling image to backup your social media marketing design will greatly help increase your audience’s attention towards you and can even bring you leads.
- Make static posts more dynamic
If you don’t know, the hottest trend for brands is to create more dynamism in their posts. They’re not quite GIFs and they’re not videos either. With animated or even interactive posts, your audiences get the “wow” factor of it all because of the novelty of it.
- Consistency
This is probably one of the easiest tips we will give you. It’s basically us telling you to stick you your gameplan. Know your marketing strategy and stick to it. Visuals should be consistent with your branding and how you would like to present yourself to your audience. Having consistency in your social media marketing design will allow your followers to quickly spot you on their feed just because they know that you have that unique branding in your posts.
- User-generated content
What better way to use your social media marketing design to connect with your audience than by integrating their content with yours? The internet nowadays is filled with user-generated content from all over. User-generated content could pose both good and bad effects on your branding, but of course, it all depends on the quality. People who often post and tag your account could mean that they really patronize your brand. You can use this to your advantage and create your whole branding according to how your audiences see you. If you see this as an option, feel free to try it out! It’s a way to spread the word about your business in order to reach new audiences. Let your followers do the story-telling for you.
How you choose to create and build your branding is up to you. A social media marketing design can help you grow in aspects where traditional marketing just can’t seem to permeate towards. Making sure that you’ve laid out your marketing plan well is important, but the execution is just as important. Seek the help of professionals who can direct you towards a successful campaign.
Artzap Studio offers professional social media marketing design services for any business, whatever nature/industry. You may check out some of our social media marketing design samples here.
