Description
What’s inside?
- Introduction
- Advantages of Social Media Marketing
- The Process | Step 1: Get to know the business
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- What are the types of market research?
- How do you gather your data?
- Analyze your target market
- Identifying Direct Competitors
- How to do a Competitive Analysis
- Step 2: Setting your objectives
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- Increase brand awareness
- Generating and nurturing leads
- Generating leads
- Nurturing leads
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- Strengthen relationship and brand loyalty
- Step 3: Planning your strategy
- Setting your goals
- Creating a social media posting schedule
- Step 4: Creating Ads with Facebook and Instagram
- Statistics
- How do you create ads?
- Facebook
How to use and navigate the Ads Manager?
How to choose your campaign objective?
How do you select your Facebook ad placements? - Instagram
How to create Instagram ads in Ads Manager?
- Facebook
- Step 5: Making your kind of content
- Types of Visual Ads
- Advertising Copy
- Types of Ad Copy
- Conclusion
- References




