What is a good CTR for Facebook & Instagram Ads?
If you’re running Meta Ads for an e-commerce or Shopify store, one of the most common metrics you’ll encounter is CTR, or Click-Through Rate. But what counts as a good CTR? What Is CTR? Click-Through Rate measures how often people click your ad after seeing it. CTR = Clicks ÷ Impressions × 100 For example,…