Top-O

The owners of Top-O came to us and asked us to create social media marketing campaign for Top-O. The reason why they asked for a social media marketing campaign was because their main markets were mostly active on social media.

 

Our challenge was to provide them with better targeted content, but have their ad boosting budget way below their usual. We wanted to test out if better content would win over paid boosting, which we found out later on that it would.

 

After our initial meeting, we were given five days to come up with a strategic plan, backed with research. Afterwards, we presented it to them and explained what are plans were for their brand. Upon hearing what we had to say, the client gave us their feedback and asked us to improve some concepts that they think would better suit their target market. We did these changes until the clients were finally happy with our concepts.

 

After our meetings, we took time to plan it internally and strategically schedule each concepts. Our concepts included, video concepts, articles and blogs, promotions, sales, and general posts.

 

We did this process for the succeeding two more months that they worked with us. We provided them with fresh and new concepts that we think would reflect their brand the best, making sure to understand their market as well.