PARKROAD INC.

CASE STUDY

ABOUT THE COMPANY

During several years, the company has slowly and surely conquered the market and has firmly established the company as a reliable source of brand-new and used-buses, spare-parts, accessories and other vehicles with its firm basic principle in providing customer satisfaction.

 

THE PROCESS

Our process at Artzap Studio always begins with gathering deep understanding of the customers our clients serve and the techniques used by the strongest competition in their industry. Parkroad was dealing with a B2B market and needed a much more professional look than before.

THE CHALLENGE

Our challenge was to create a web strategy that would demonstrate their strongest selling point and elevate the online experience. Their advantage was they are one of the few direct importers of Korean Cars, Buses and Trucks that served as a direct importer and supplier for business here in the Philippines.

Parkroad Inc went through a much needed rebranding. They were no longer just facing competition from the well-established Bus resellers in the industry. It was time for a change. Parkroad Inc updated their logo, brand colors and overall image. They needed to bring their website up to their modern standards while still keeping with the tradition that their customers love and expect.

THE WEBSITE

Made three Web Design Studies

WEB PAGES

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