ABOUT THE COMPANY
Island Air Products is on its 37th year of serving the consumers need for quality and safety. Its yellow steel cylinder with red “ISLAND GAS” logo has become a staple LPG brand in many household and commercial establishments. ISLAND GAS is marketed throughout Metro Manila, Southern Tagalog, Central and Northern Luzon and Bicol Region.
It all started with a one on one interview with the business owners and our design and digital marketing team. We have been briefed with the company’s history, vision, services and products, their process in preparing the LPG tanks and more. Our team had the chance to see and understand their old brand, mascot, promotional & marketing materials inside their big warehouse. After 2 weeks, we come up with new different design proposals for Island Gas.
The whole project includes branding like letterheads and envelope, producing marketing & promotional materials like brochure, business cards, character re-design for their mascot, responsive website and social media design collaterals. The challenge we had as a team is putting altogether the requests & opinions of the board members that most of them have different tastes or vision of the designs. In the end, it came up a success for producing what the board members would love to see.