ABOUT THE COMPANY
Aria Wellness Spa provides high quality spa experience at a reasonable price. The company is located in Las Piñas City and also caters Home Service Spa.
The spa wanted to have a brand that really looks good for Class A market but be known as an affordable spa & home service massage.
In doing Aria’s brand and promotional materials our team interviewed the owners and basically understood the nature of the business and its uniqueness. Then Artzap Studio proposed different logos, color schemes, design style and explained some design elements that were used. As soon as the logo was approved, other marketing collaterals were given to Artzap Studio.
One of the challenges in this project is to make the brand and collaterals of Aria Spa be appealing to Class C to Class A. Having a big target is achievable but it has to be promoted properly aside of its very affordable service rate.
In creating the brand, Artzap Studio’s team are advised to incorporate a part of a tree since the interiors of the spa were made first before the brand. As you can see the branches around the brand name in the logo, it symbolizes more than a part of a tree. It may also send a message to the customers to be on a relaxing place.